I was recently invited to participate in a webinar on the effective use of email for marketing purposes. The focus of the discussion was on the need to utilize CRM data to tailor emails thus avoiding the spamming shotgun email campaigns so loved by so many.
I logged in providing my name and email address at the appropriate time and listen intently.
The next day I received an email saying - "if I had been unable to attend..."
Huh! I told them I was there - so what happened to data collection and targeted response?
A bit of a buzz kill for sure.
Hey folks - if you're going to be a rainmaker - make sure you demonstrate that you can make it rain!
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