Thursday, October 16, 2008

Brand versus Bland


One of the interesting software tools I use offers this login.

The colours are in keeping with their site style and branding and in general that is a desirable goal.

Problem is that sometimes the user experience is diminished, as in this case.

Neither the colour contrast nor the luminosity meet minimum standards. In short, this is hard on the eyes (especially for old guys like me) and really doesn't enforce the brand to any real degree.

Why not use the old tried and true black on white for such things. Sometimes bland is more important than Brand!

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