Friday, October 3, 2008

Small misses can be big messes










Nice Button - good size, noticeable, purpose well defined, it was even strategically well placed

What's not to like?

Clicking on it didn't do anything!

The folks who own this site sell products which optimize your registry. Techie stuff - requires lots of savvy and customers want to be confident that this company knows what it is doing - messing up their registry is not the goal.

So how can they miss this little detail and still retain customer confidence?

Maybe they can but it does raise the question "If they can miss something this simple, what have they missed in their product design?"

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