I got this offer to view videos of business software. All I had to do was sign up. So I went to the create account section and there was this nice red text and button inviting me to get started.
Only problem - it was inactive - clicking did nothing. And, right below this area of the page was a form for signing up.
So I'm wondering
- Since the form is right there why do they need this kind of prompt?
- If they feel they need it - why did they make it look like an actionable element? No action is required (yes I know - other than fill out the form)
- I know it's a call to action but the text would have been sufficient. Like I said, the form was about half an inch below.
Why do I have a problem with this? Because people have preconceived notions about what certain things on a web page represent. The downward arrow looks like it should be clicked to get started. Some users might interpret this as a necessary action even though the form was close by.
So, choose icons carefully. Use graphical elements that clearly do one of two things
- Prompt the user to click to take the next step OR
- Direct the user to continue on without having to click on anything
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